We were asked to develop an idea for an on-pack promotion capable of generating some online interest. We suggested a competition with the top prize being “a person” that the winner won for a day. The agency loved it and “Win Warren” was born. Six different winners won Warren for a day. They could do whatever they wanted with him, within reason. We filmed the days’ events and posted them on the Frijj website. We also filmed a fake conference call in the Frijj marketing department to create some pre-competition interest. The campaign was a huge success.
Frijj > Warren > Romance
Meeting = 6 films